Gen Z got into repairing and handstitching clothes first — now Levi’s and Uniqlo are chasing a Patagonia-style ‘brand halo’
via apnews.com
Short excerpt below. Read at the original source.
Encouraging customers to mend worn clothes instead of buying new ones might seem like a self-defeating sales strategy. But in-store repairs and sewing workshops are becoming essential retail services for clothing brands as they try to appeal to young consumers who want to save money and the planet. While luxury fashion houses and select specialty retailers like […]