Gating in an AI world: What to hide, what to show, and why
via searchengineland.com
Short excerpt below. Read at the original source.
For as long as marketers have been chasing leads online, the debate over gated versus ungated content has raged. Entire conference sessions, whitepapers, and LinkedIn flame wars have been dedicated to the question: Should you hide your best stuff behind a form fill, or give it away for free to maximize search rankings and reach? […]