From manual to AI-powered orchestration: Winning Fortune 500 IT deals with ABM
via hubspot.com
Short excerpt below. Read at the original source.
Account based marketing isn’t just another channel or tactic. It’s a strategic approach that flips the traditional funnel. Instead of casting a wide net, ABM teams select high-propensity accounts. From there, marketers align revenue teams around orchestrated, personalized, and multi-channel programs tailored to buying groups within those accounts. So, marketing doesn’t “throw leads over […]