Entity-based SEO: An explainer for SEOs and content marketers
via hubspot.com
Short excerpt below. Read at the original source.
Entity-based SEO is a content optimization strategy built around concepts, relationships, and context rather than isolated keyword phrases. Search engines identify entities — distinct concepts, people, places, or things — and connect them through the Knowledge Graph to interpret meaning and determine topical authority. This approach mirrors a fundamental shift in how search systems work. […]