DV360 API Adds Demand Gen Support
via ads-developers.googleblog.com
Short excerpt below. Read at the original source.
Demand Gen campaigns are becoming more deeply integrated into Google’s advertising stack. Starting June 10th, Display & Video 360 API users will gain the ability to manage Demand Gen resources directly through the API, bringing campaign automation and management workflows closer to parity with other DV360 inventory types. What’s happening. Google will begin rolling out […]