Delegation search: Why users outsource decisions to AI
via reflectdigital.co.uk
Short excerpt below. Read at the original source.
Search used to be about retrieval. You’d open multiple tabs. Compare sources. Read reviews. Cross-reference information. Decide for yourself. But increasingly, search is becoming something else entirely: delegation. Users are realizing they no longer need to compare 15 different pages or bounce between Google, Maps, reviews, forums, and videos to make a decision. For the […]