Defensive SEO: How to protect your brand narrative in AI search
via searchengineland.com
Short excerpt below. Read at the original source.
Imagine your ideal customer going to ChatGPT and asking, “Is [BRAND] worth it?” They’re not getting a vetted list of links in response. They’re getting a synthesized answer, most likely summarizing who you are, what you’re known for, and whether you’re credible. They’ll get a confident answer to the nebulous question of assigning worth. You […]