Cracker Barrel’s inconvenient fact: all the customers who loved its old logo had stopped going to the restaurant
via apnews.com
Short excerpt below. Read at the original source.
Like its namesake barrels that transported soda crackers until boxes replaced them, Cracker Barrel needed to change. The restaurant chain’s new CEO, Julie Felss Masino, laid out the argument to investors last year: Cracker Barrel’s customer traffic was down 16% compared to 2019. Research showed consumers thought the brand fell short of competitors in essential ways, from […]