Content scoring tools work, but only for the first gate in Google’s pipeline
via searchengineland.com
Short excerpt below. Read at the original source.
Most SEO professionals give Google too much credit. We assume Google understands content the way we do — that it reads our pages, grasps nuance, evaluates expertise, and rewards quality in some deeply intelligent way. The DOJ antitrust trial told a different story. Under oath, Google VP of Search Pandu Nayak described a first-stage retrieval […]