Community marketing: How to use it to drive customer advocacy and reduce CAC
via hubspot.com
Short excerpt below. Read at the original source.
Community marketing is a growth strategy centered on participation. It brings customers together to share knowledge, solve problems, and build trust. In the process, it drives advocacy, retention, and lower customer acquisition costs. When community programs are built intentionally and connected to CRM and lifecycle data, they can shorten sales cycles, reduce support costs, and […]