Chinese beauty brands flock to Southeast Asia as their first step in going global
via lofficielsingapore.com
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Following the immense popularity of Japanese and Korean beauty products, many Chinese cosmetic brands are now looking to go global. Their first stop? Southeast Asia. Joy Group, the parent company behind C-beauty brands Judydoll and Joocyee, will open a store in Malaysia by the end of the year, after debuting its first overseas boutiques in […]