ChatGPT Thinking mode changes which brands get cited
via semrush.com
Short excerpt below. Read at the original source.
ChatGPT’s high-reasoning mode acted like a different search surface for brand visibility in a Semrush analysis with Kevin Indig. It cited different domains than in minimal reasoning mode and ran nearly five times as many web searches. By the numbers. Only 25.6% of cited domains overlapped between minimal and high reasoning for the same prompts. […]