ChatGPT recommendations drive more brand website visits: Study
via similarweb.com
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Users who saw a brand recommended by ChatGPT were much more likely to visit that brand’s website within a week, according to Similarweb. What happened. Users were 2.5 times more likely, on average, to visit an AI-recommended brand than a direct competitor, based on Similarweb’s study of U.S. desktop behavior across finance, travel, and beauty. […]