ChatGPT ads collapse the wall between SEO and paid media
via searchengineland.com
Short excerpt below. Read at the original source.
Digital marketing teams have long debated the balance between SEO and PPC. Who owns the keyword? Who gets the budget? Who proves ROI most effectively? For years, the division felt clear. SEO optimized for organic rankings, while paid media optimized for auctions. Both fought for visibility on the same results page, but operated under fundamentally […]