Certifying third-party repairs retains customers, signals utility left in goods
Short excerpt below. Click through to read at the original source.
Certifying a third-party repair service can help companies retain customers by signaling that there’s value, or “unused utility,” left in broken products, according to a team led by Penn State researchers. The researchers, who were raised by parents and grandparents with what they called a “fix it” mindset, said they had noticed a trend toward […]