Can music influence what we buy? To find out, I dove into the psychology of music
via youtube.com
Short excerpt below. Read at the original source.
In the first episode of my Nudge podcast, I interviewed the fantastic psychologist Dr. Adrian North, who conducted one of the seminal studies on the psychology of music. Back in 1997, the researchers stocked an English supermarket with four types of French and German wines, all similarly matched in cost, dryness, and sweetness. For two […]