Building high-ROAS ecommerce search campaigns in Google Shopping and Amazon Ads
via searchengineland.com
Short excerpt below. Read at the original source.
Paid search is often the highest-leverage ecommerce growth channel, delivering strong conversion rates and efficient spend when structured effectively. Google Shopping and Amazon Ads capture high-intent demand while generating the data needed to scale it. These platforms connect search queries directly to revenue, enabling you to identify which terms drive sales and allocate budget accordingly. […]