Build your marketing ark: A framework for AI, empathy, and design

via forrester.com

Short excerpt below. Read at the original source.

There’s a flood coming. A downpour of noise — more content, more channels, more AI-generated everything, moving faster than most teams can keep up with. Somewhere in that volume, your customers are quietly drowning — overwhelmed, underserved, and one bad experience away from choosing someone else. You’ve probably felt it on your team, too. Another […]

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