Brand protection is growth protection in an AI Search world by Adthena
via adstransparency.google.com
Short excerpt below. Read at the original source.
The search landscape is changing. With the rapid evolution of AI, the Google SERP is no longer a predictable grid of 10 blue links. This shift presents new opportunities for businesses, but it also creates new risks for your brand. Competitors, affiliates, and bad actors can now use sophisticated tactics to hijack your presence, mislead […]