Brand Mentions SEO: How to Use Them to Improve Rankings
via neilpatel.com
Short excerpt below. Read at the original source.
Brand mentions are a form of social proof, and they carry more weight than many marketers realize. They work because people trust what others say about you more than what you say about yourself. Search engines are starting to act the same way. When your brand gets mentioned online, even without a link, it sends […]