Black hat GEO is real – Here’s why you should pay attention
via searchengineland.com
Short excerpt below. Read at the original source.
In the early days of SEO, ranking algorithms were easy to game with simple tactics that became known as “black hat” SEO – white text on a white background, hidden links, keyword stuffing, and paid link farms. Early algorithms weren’t sophisticated enough to detect these schemes, and sites that used them often ranked higher. Today, […]