Banijay to Launch 10 New Pilots With Creators, Boss Marco Bassetti Tells Mipcom Audience
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Banijay Entertainment boss Marco Bassetti told an audience at Mipcom Monday that the company has commissioned 10 pilots from partners in the creator economy utilizing dormant IP from the Banijay catalog. Working more closely with the creator economy was a priority for the company, he said, during an onstage conversation with Elsa Keslassy, Variety’s Executive […]