Bad data used to mean bad reports, now it means poor ad delivery
via semrush.com
Short excerpt below. Read at the original source.
We’ve all seen dashboards that don’t make sense when you look into the numbers, but now that same data could be training your campaigns to spend your budget chasing the wrong people. As automation takes over more of the ad-buying process, from creative generation to bidding, data has become one of the last inputs advertisers […]