Auditing and optimizing Google Ads in an age of limited data
via searchengineland.com
Short excerpt below. Read at the original source.
As Google Ads leans further into AI-driven automation, savvy advertisers are looking for ways to stay in control – ensuring that automation truly drives efficient results. Yet, the data available often tells only part of the story, with some advertisers reporting that 20%-80% of their ad spend is tied to hidden search terms. So where […]