Audience targeting in Google Ads Search campaigns: How to layer data for better results
via searchengineland.com
Short excerpt below. Read at the original source.
In competitive industries where keywords are costly, every edge matters. Beyond keyword targeting, consider layering audience targeting onto your Search campaigns to gather richer performance data. This added layer can improve results within Search and provide valuable insights you can apply to other Google Ads campaigns – or even to PPC platforms like Microsoft Ads, […]