Audience Segmentation in Marketing: Definition, Types & Best Practices
via campaignmonitor.com
Short excerpt below. Read at the original source.
If your marketing still treats everyone the same, you’re falling behind. Audience segmentation is what turns generic campaigns into personalized, high-performing ones. Segmented email campaigns can generate a 760 percent increase in revenue compared to non-segmented ones. That same principle applies across paid ads, social content, product messaging, and just about any other marketing channel […]