Ask HN: How do you handle marketing as a solo technical founder?

via news.ycombinator.com

Short excerpt below. Read at the original source.

I’ve shipped multiple products over the past few years. Every single one followed the same pattern: build, post, get 12 likes from friends, a bit of organic traction, then nothing. Back to coding a new thing. I know I need marketing help but giving equity to someone I met online feels like a huge risk. […]

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