Are Google’s AI Overviews eating your PPC revenue? Key things to know by Adthena
via searchengineland.com
Short excerpt below. Read at the original source.
AI Overviews haven’t just shifted how Google presents search results; they’re already reshaping the economics of paid search. When AI Overviews appear on your most valuable queries, they: Intercept attention. Push ads down the page. Erode click-through rates. For advertisers, that means revenue leakage even when ads are positioned well. But it’s not all bad […]