Apple Ads: What you need to know in 2026
via searchengineland.com
Short excerpt below. Read at the original source.
If you’re still calling it Apple Search Ads, you’re already behind. Earlier this year, Apple dropped the “Search” and rebranded to simply Apple Ads – a move that signals something bigger than a name change. The platform is evolving beyond App Store search, and with that shift, the rules have changed. Tactics that once drove […]