Amazon turns Alexa into a shopping agent — and an advertising platform
via advertising.amazon.com
Short excerpt below. Read at the original source.
Amazon is making the case that conversational and agentic shopping aren’t future concepts — they’re already reshaping how consumers discover, compare and buy products. As AI assistants become shopping destinations, advertisers have a new opportunity to reach consumers at the moment intent is expressed, rather than relying on traditional search queries or passive browsing. What’s […]