Amazon Closes Upfront Sales Talks, Topping Internal Forecasts And Posting NBA-Led Sports Growth
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Amazon’s advertising division has closed its upfront negotiations for 2025-26, reporting ad commitments above internal forecasts and “incremental” volume growth in sports due to NBA’s debut. Prime Video has been running ads since the start of 2024, signaling the tech giant’s push into the video ad space. Amazon now delivers an upfront presentation to ad […]