AI’s impact on search isn’t a secret (How to talk to execs about the new era of search)
via searchengineland.com
Short excerpt below. Read at the original source.
I get it, these are uncertain times. Organic traffic is dropping like a rock, and new referral traffic coming in from LLMs like ChatGPT barely scratches the surface of what’s been lost. The narrative of “traffic is simply coming from a new source” is not accurate. Search and engagement are happening in new ways, but […]