AI traffic converts better than non-AI visits for U.S. retailers: Report
via business.adobe.com
Short excerpt below. Read at the original source.
Traffic from AI sources increased 393% year-over-year in Q1 and 269% in March. But the real surprise? AI traffic is converting better than last year. AI-driven visits converted 42% better than non-AI traffic in March. A year ago, AI traffic was 38% less likely to result in a purchase. By the numbers. Traffic from AI […]