AI search is growing, but SEO fundamentals still drive most traffic
via searchengineland.com
Short excerpt below. Read at the original source.
Generative AI is everywhere right now. It dominates conference agendas, fills LinkedIn feeds, and is reshaping how many businesses think about organic search. Brands are racing to optimize for AI Overviews, build vector embeddings, map semantic clusters, and rework content models around LLMs. What gets far less attention is a basic reality: for most websites, […]