AI Overview citations: Why they don’t drive clicks and what to do
via searchengineland.com
Short excerpt below. Read at the original source.
Visibility in Google’s AI Overviews doesn’t equal traffic. In my research from the first half of this year, AI Overview citations consistently underperformed – even compared to traditional blue links near the bottom of the SERP. An AI Overview citation can still help with authority, brand recall, positioning, and maybe even long-term LLM training. But […]