AI Mode is Google’s next ads engine — and it already knows how to monetize it

via searchengineland.com

Short excerpt below. Read at the original source.

As conversational search gains traction, the bigger question isn’t who has more users, but who can monetize them. Google enters this phase with a massive advantage: mature ad systems, deep advertiser adoption, and decades of optimization. Early AI Mode signals point to a measured rollout. The panic phase is over After a period of panic […]

Read at Source