AI Max for Search: Everything you need to know
via searchengineland.com
Short excerpt below. Read at the original source.
Google has been layering AI into Search campaigns for years through features like Smart Bidding, Responsive Search Ads, and Performance Max. In May 2025, it announced the next step: AI Max. The feature is now rolling out globally in beta and appearing in many advertiser accounts. (If you don’t see it yet, expect it soon.) […]