AI is squeezing marketing agencies from both sides
via sparktoro.com
Short excerpt below. Read at the original source.
The numbers tell a story that most agency owners already know in their gut: AI anxiety is rising fast. In 2024, 44% of digital marketing agencies viewed AI as a significant threat to their business model. Just one year later, that number jumped to 53%, according to SparkToro’s annual State of Digital Agencies survey of […]