AI-driven email personalization strategies that actually work
via blog.hubspot.com
Short excerpt below. Read at the original source.
Email personalization drives measurable revenue impact. According to HubSpot’s 2026 State of Marketing report, 93.2% of marketers say personalized or segmented experiences generate more leads and purchases, and nearly half are exploring AI to scale those efforts. Many teams still rely on static merge tags or broad segments for personalization, which limits relevance and downstream […]