AEG Strikes Non-Alcoholic Beverage Deal for Venues as Alcohol Sales Continue to Decline
via reuters.com
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With alcohol sales continuing to decline, especially among health-conscious Gen-Zers, event organizers are looking for new sources of revenue to offset the drop in drinking. That includes introducing new categories of non-alcoholic beverages to sell to customers at a premium. Related Gen Z Is Drinking Less and Clubs Aren’t Thrilled The newest entrant is a category […]