Advertisers are testing ChatGPT ads — but uncertainty remains high
via adage.com
Short excerpt below. Read at the original source.
OpenAI is emerging as a new advertising channel, but early advertiser sentiment is mixed as brands grapple with limited data, unclear performance, and a rapidly evolving product. Driving the news. Two months after launching ads in ChatGPT, advertisers are experimenting — but still lack clear measurement tools and performance benchmarks. Early campaigns are largely impression-based, […]