Ads On Live Women’s Sports Deliver 20% Better Results Than Ads On Non-Sports Broadcast, Cable TV, WPP Study Finds
Short excerpt below. Click through to read at the original source.
Brands are seeing a 20% better return on ads they buy on women’s sports compared with general advertising they place across non-sports broadcast and cable TV programming. That’s the core finding of a study by ad agency WPP Media. It found that spending on women’s sports rose 69% year over year to hit $127 million, […]