Adrien Brody’s multimillion‑dollar TurboTax Super Bowl ad: Intuit’s CMO explains why the software giant spends more on marketing than R&D
via fortune.com
Short excerpt below. Read at the original source.
Super Bowl LX was just the latest evidence that when it comes to marketing, Intuit punches way above its weight. The financial software company’s charming commercial stars a comically overwrought Adrien Brody being calmed by a TurboTax “expert” who assures him that there’s no need for drama or crying when you use its products and […]