Adobe is developing “IP-safe” gen AI models for the entertainment industry

via theverge.com

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As Hollywood continues to embrace generative AI, Adobe is taking steps to make its Firefly suite of creative tools the go-to for studios’ entertainment production needs. Timed to this year’s Sundance Film Festival, Adobe has announced that it is working with a number of studios, directors, and talent agencies to develop “private, IP-safe” Firefly Foundry […]

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