Ad-Supported Streaming Is Struggling. Is Short-Form Video to Blame?
via newsroom.spotify.com
Short excerpt below. Read at the original source.
Spotify’s decision earlier this week to improve its free, ad-supported tier wasn’t an unexpected move. In July, CEO Daniel Ek said he was “unhappy” with the company’s advertising business, and executives laid out their efforts to turn it around. Some changes would be technical, such as giving brands the ability to buy programmatic ads through […]