A blueprint for semantic programmatic SEO
via searchengineland.com
Short excerpt below. Read at the original source.
Programmatic SEO (pSEO) has been viewed with suspicion by the market. For many SEOs, the term is synonymous with low-quality pages, duplicate content, and the old tactic of “find and replace” city names in static templates. Google’s spam policies on scaled content abuse are clear: generating vast amounts of unoriginal content primarily to manipulate search […]