A 5-step framework for year-end PPC reports that resonate with leadership
via searchengineland.com
Short excerpt below. Read at the original source.
The new year is here, which means it’s time to deliver your end-of-year (EOY) PPC report. But an EOY report isn’t just a longer version of your monthly performance check-in. It’s typically read by a different audience – often leadership teams who don’t see your regular reporting – and it needs to tell a different […]