98% of market researchers use AI daily, but 4 in 10 say it makes errors — revealing a major trust problem
via harrisquest.com
Short excerpt below. Read at the original source.
Market researchers have embraced artificial intelligence at a staggering pace, with 98% of professionals now incorporating AI tools into their work and 72% using them daily or more frequently, according to a new industry survey that reveals both the technology’s transformative promise and its persistent reliability problems. The findings, based on responses from 219 U.S. […]