7 digital PR secrets behind strong SEO performance
via searchengineland.com
Short excerpt below. Read at the original source.
Digital PR is about to matter more than ever. Not because it’s fashionable, or because agencies have rebranded link building with a shinier label, but because the mechanics of search and discovery are changing. Brand mentions, earned media, and the wider PR ecosystem are now shaping how both search engines and large language models understand […]