6 generative engine optimization benefits every marketer should know
via hubspot.com
Short excerpt below. Read at the original source.
You’ve seen it with your own eyes, reader. The way buyers discover brands is changing faster than most marketing teams realize. But the audience isn’t quite disappearing. It is, however, moving to a channel where your brand is either cited in the answer or is entirely invisible. That channel is generative engine optimization (GEO). It’s […]